
Pink Ribbons, Inc. (2011)
Capitalizing on hope.
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
Read the Pink Ribbons, Inc. feature →- Budget
- $900K
- Box office
- $25K
Where to watch Pink Ribbons, Inc.
All countries & options →Showing US. Availability data by JustWatch.
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Viewing momentFrequently asked questions about Pink Ribbons, Inc.
What is Pink Ribbons, Inc. about?
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
How long is Pink Ribbons, Inc.?
Pink Ribbons, Inc. has a runtime of 97 minutes.
Where can I watch Pink Ribbons, Inc.?
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