It's What's Inside That Counts (2016)
Parodies social media, advertising, children’s television programmes and fairy tales, subjects that appear frequently in Maclean’s work. The film borrows techniques global corporations use to sell well-being, youth and happiness by bombarding us with imagery and preying on our anxieties.
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Movie DNA
PacingShortDirector preference701536Country preferenceGbDecade preference2010Runtime preferenceShort
Frequently asked questions about It's What's Inside That Counts
What is It's What's Inside That Counts about?
Parodies social media, advertising, children’s television programmes and fairy tales, subjects that appear frequently in Maclean’s work. The film borrows techniques global corporations use to sell well-being, youth and happiness by bombarding us with imagery and preying on our anxieties.
How long is It's What's Inside That Counts?
It's What's Inside That Counts has a runtime of 30 minutes.